Social Media for Business 101

So you’ve got a Facebook page for your business. Maybe you’ve even “boosted” your posts a time or two. But how do you know if your efforts are really helping you meet your marketing goals?

This workshop will discuss some key components of incorporating social media into your business marketing plan, including: 

– Demographics and usage of the main social media platforms (Facebook, Twitter, Instagram, YouTube, Linked-In) 

– Using social media as a tool for communicating with your customers – Setting appropriate goals for your social media presence 

– Paid advertising 

– Debunking some common myths about social media reach