Tue, Mar 12
|2nd Floor Conference Room
Successful Design & Social Media Marketing for Small Businesses
How can social media platforms, Facebook and Instagram, work for your business? How can you use Canva to create engaging posts? How do you create content that resonates with your target audience? Headwaters RC&D Marketing Director, Kayla Lappin will walk through these topics in a hands-on workshop.
Time & Location
Mar 12, 2024, 9:00 AM – 2:00 PM
2nd Floor Conference Room, Thornton Building, 65 E Broadway St, Butte, MT 59701, USA
About the Event
How can social media platforms, Facebook and Instagram, work for your business? How can you use Canva to create engaging posts? When is the right time to post? How do you create content that resonates with your target audience? How can you create a social media presence in less than 20 minutes a day? Headwaters RC&D Marketing Director, Kayla Lappin will walk through these topics in a hands-on workshop.
Social Media Marketing for Small Businesses
o Barriers to success in social media
o Components of a great story
o Finding a post-type & platform that works for your business & brand
o What is engagement & why it’s important
o Learning from your social media posts
o Activity: Social Media Content Calendar Creation
Lunch (provided!)
Successful Design in Canva
o Key components of a great design
o Authentic Storytelling & Designing for Engagement
o Canva as a tool for great design (creating a brand kit, font & color options, photography best practices, using faces in your photography, etc.)
o Content Creation & Critique: Pick pieces on your content calendar to create & we’ll critique them in class!
Please bring a laptop! If you don't have one please contact Logann Lovshin at 406-533-6783 or llovshin@headwatersrcd.org.
Instructions:
We will be having this training in the 2nd-floor conference room. Please use the Wyoming Street Entrance to get into the building.